WHAT "THEY" USE??!
GOOGLE* earn revenue through 2 advertising programs, as you can see in the picture above.
Adsense is a ad serving program run by Google. website Owner can put text, image, and video advertisements on their site. these ads help google to generate revenue on either a Per- Click or Per-Thousand-Impression basis. besides that, google is also currently beta-testing a cost-per-action based service. Major advantage of this ads are less intrusive than most banner, and the content of the ads is often relevant to the website.
Adwords is google main source of revenue. Adwords offer pay-per-click advertising, and site-targeted advertisement for both text and banner ads. Adwords is located at the right side of the webpage which have a words like " Sponsored Links" and sometimes above the main search results.
*Amazon.com *Amazon main source of revenue is from Transaction fees. in this model, it contains commision earned based on either the volumn of the transaction and fee per transaction conducted at the website. Amazon usually use both of the model. Besides that, Amazon also offer advertisement space for their customer to make advertisement on their website. Amazon earn revenue through affiliate fees. for example, a handbag sell in amazon, each bag they sold amazon will get some commision from the transaction.
*eBay*
Transaction fees, which same as amazon.com, eBay earn revenue from those succesful transaction made. eBay offer affiliate program to earn revenue too. Paypal the is now ebay company, it picked up for $1.5 billion in year 2002. Vast majority of eBay transaction is done through Paypal. Ebay were also acquired Skype in year 2005 for $2.6 billion. eBay seller and buyer may use this service to start doing their trade.
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